Which is the more impactful medium: traditional marketing or
digital marketing? Explain why.
Hey all,
This is vishwaa , I am a professional and a certified
digital marketer. Today I am going to speak about traditional and digital
marketing.
I would say digital marketing is the most powerful and impactful medium to
emerge a business in today’s
environment . Before explaining about
the topic we should know,
1.What is meant by
digital marketing?
The term digital marketing defines as a platform or a medium
where we can take a product, profile or anything and make it to reach an
enormous number of people in internet.
Moreover this could be explained as , digital marketing is a
bridge which establishes a relationship
between client to the target user
in the internet platform.
2.What is the purpose
to promote a business in a digital marketing platform, rather than doing it in
a traditional way?
In ancient times internet was not born , so traditional
marketing was the one and only method to
establish and grow a business, But in today’s
the needs of every people is being increasing day by day ,in order to
service with the respective audiences
and also make aware about our business ,
digital marketing is a must.
For example:
With reference to the above I would like to quote an
instance , where today in social media’s like Facebook , YouTube , twitter and many we would see many ads
related to food delivery ,
As some set of people are planning to save time , by
ordering the food through an application in a smartphone, because some may
don’t like to visit the hotel .So they would prefer to order the food from
home itself and they could also pay the bill in online.
Here there is a need for the
customer to have a suitable
platform to order the food in online, and there also best service mediums to
deliver the food online,
but how those servicing mediums can make the user aware that
we are there to service you?
Here they make use of
the digital marketing platform and the probability of reaching more number of
people will be more.
3.Here a question
raises , how far digital marketing platforms will be effective from the
concept of traditional marketing?
In traditional marketing , on most of the times the
interaction with the target user will one to one and in some rare times , the
client will have interaction with many people.
The time that takes to establish a brand is more.
Here there is a complication of finding specific i.e. the targeting audiences.
The cost that takes to promote a brand through traditional
marketing will not be that much affordable.
For an instance let us take some brand , the ways and
stratergies that they take through
traditional marketing are,
Keeping banners and hoardings in popular places.
Supplying bit notice to the public
Advertising through posters
Publish advertisement in television channels , radio
stations and etc..
Advertising through
barricades present in the roads.
Keeping a sort of
attractive display in the central medians .
Putting stalls in public places such as theaters super
markets , shopping malls etc..
.If it is a food brand
, free samples will be provided.
Hence, some of the methods mentioned above may be affordable
everyone and rest of them are very costly. The output return on those
investments cannot be determined easily.
4. Whereas if you go
by digital marketing.
Interaction
will always be on e to many
Accessibility to reach the customers will be high
We can find the target audience easily
Time for establishing a brand through digital marketing will
save time.
Here for any brand
the strategies that are used in digital marketing are:
Posting content about the brand in social medias
Advertising through Google ad words
Register your brand in Google my business for free.
Create a video about your brand and publish it on every
video sites such as YouTube ..
Create hash tags in Facebook , twitter and instagram for
your brand.
You can establish the brand by publishing different types of
images in instagram.
You can tag many number of people on any location in social media
platforms.
Create a poll with respect to your brand in social media and
other platforms.
Publish blogs about the product.
The ultimate option of campaigning a particular post , video
or anything will make a business to reach to target audience.
Hence digital marketing can be affordable by everyone and probability
of getting return on investment is more and also saves
time.
Traditional marketing
will be effective in some parts of the promotion , last but not least Digital
marketing is the impactful medium .
